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WEBPromoted. Presented by, TAIT. For any brand looking to turn a bold idea into a lasting legacy, the answer lies in transforming ideas into experiences that people will talk about for years to come. Join the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders.
Will 4chan still be seen as an innovator under new owner?
WEBThere is little control over what content your ad will appear alongside and hardly any. 4chan, the anarchic website dubbed "the id of the Internet," looks set to stay true to its ethos under its new owner, Hiroyuki Nishimura, says the co …
Read the latest advertising industry news | Campaign US
WEBAstellas Pharma shifts into DTC mode with new Izervay campaign focused on geographic atrophy. October 02, 2024 by Lecia Bushak The Information. Astellas is rolling out its first DTC campaign to raise awareness about an injection that treats geographic atrophy.
What are the benefits to appointing media and creative agencies …
WEB3 days ago · For any brand, a single creative or media pitch alone is hard work, so both at the same time is an enormous feat. Whether the benefits outweigh the downsides is dependent on the desired operating model. Integrated pitches can bring greater integration from the get-go, setting the expectation for agencies to work together in …
Kraft Heinz brand Mio offers to take out ad space on consumers ...
WEB3 days ago · In an effort to reach Gen Z consumers, Kraft Heinz brand Mio is offering to pay for ad space on the generation’s accessory of choice: their reusable water bottles. A new brand campaign, Bottle Boards, launched on Wednesday that offers consumers a mini Mio billboard of sorts that attaches to their reusable bottles. “This campaign opens up a ...
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WEBCampaign US at Cannes: Overheard on the Croisette. June 27, 2023 by Alison Weissbrot The Information. Creatives, marketers and advertising execs share the juicy gossip that was swapped among Cannes attendees and their top tips …
People are looking to brands as leaders — how to lean in …
WEB5 days ago · In 2024, 1.5 billion people will vote in elections across more than 50 countries, and the geopolitical ramifications are huge. Polarization and populism are increasing, and significant global issues such as a pandemic, climate change and the simultaneous promise and risk of AI require varying degrees of collective resolve.
Political spend drives CPMs up, challenging advertisers
WEBAug 14, 2024 · But while the media industry is buzzing about the positive impacts of an estimated $12 billion in political spending this year, evergreen brands may struggle to optimize already thin budgets as advertising becomes more expensive and competitive. Based on annual forecasting, average CPMs will increase between 10% to 20% from August through ...
Advertising news and opinion from international thought leaders ...
WEBJoin the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders.
Paralympics brand advertising that struck gold | Campaign US
WEBSep 9, 2024 · In her seventh Paralympic Games, Tatyana now has 21 medals, including eight gold, dating back to Athens 2004. As France’s most valuable company and an official Paralympic partner, LVMH was unlikely to let the Games pass without leaving its mark. Similar to the Olympics opening on the Seine, the …