Amazon's new "Buy For Me" feature represents a stunning departure from the company's decades-long strategy of keeping ...

Amazon is starting to test a new AI shopping agent — a feature it calls "Buy for Me" — that visits other websites and makes ...

Amazon.com AMZN has unveiled its latest AI-powered shopping innovation, Interests, designed to transform how consumers ...

Amazon is testing both a new artificial intelligence shopping tool that finds new products matching a consumer’s interests ...

Amazon is currently testing a new feature, “Buy for me,” which uses agentic AI to make purchases on your behalf from other retailers.

Amazon's Buy for Me AI agent lets you purchase items from other websites without ever leaving Amazon - here's how it works.

Amazon's AI shopping assistant Rufus is projected to indirectly boost operating profits by $700 million this year, with plans ...