Recently, Starbucks released its latest quarterly numbers, which showed positive growth. And Niccol is optimistic that better ...

Starbucks CEO Brian Niccol faces new challenges as Chinese coffee chains like Luckin and Chagee expand into the US market.

Howard Schultz's advice for CEOs on weathering economic uncertainty is simple: "Serve every customer and partner beyond their ...

Starbucks came in short of estimates in its fiscal Q2. CEO Brian Niccol still says the 'Back to Starbucks' strategy is ...

the Starbucks CEO said. The company's hope is that small personal touches — like handwritten notes from baristas on their cups and ceramic to-stay mugs — will keep customers coming in the door ...

The Seattle-based coffee chain is in the midst of a rebrand that began after Brian Niccol, Starbucks chairman and CEO, took the helm ... recently shared those "insights" with USA TODAY.

Howard Schultz's advice for CEOs on weathering economic uncertainty is simple: "Serve every customer and partner beyond their expectations," the former Starbucks CEO ... to him for insight into ...