The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

The launch of BOS Nation had the potential to be a really exciting moment but it was undermined by the campaign that ...

The NWSL's newest expansion team in Boston has issued an apology after its social media video launching the team's name and ...

The Boston NWSL expansion team, BOS Nation FC, released a statement after the negative response to the team name rollout.

BOS Nation Football Club’s “Too Many Balls” campaign, which the organization initially anticipated would attract fans, came ...

The Boston-based expansion team announced that its name would be BOS Nation FC on Tuesday, releasing a video to trumpet the ...

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

The new Boston-based team had its name revealed in an early CBS News report Monday and the choice, Bos Nation, an anagram of ...

Billboards around town took down the copy, a video was removed from the team and NWSL’s websites, and the toomanyballs.com ...

The team name for the newest National Women's Soccer League team is official: BOS Nation FC. BOS Nation is set to begin play ...

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

The National Women's Soccer League expansion team in Boston apologized on Wednesday for a "Too Many Balls" marketing campaign ...