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Starbucks scales back discounts
Starbucks is scaling back discounts and promotions
Expect to see fewer promotions at Starbucks. The coffee chain is scaling back promotional offers through its mobile app to get customers to pay full price for its coffees and teas, the Wall Street Journal first reported Monday and confirmed by CNN.
Starbucks moves to lessen discounts, promos: reports
If you are craving a holiday beverage or any item at Starbucks, you might have to pay full price in the future. Brian Niccol, a 1996 graduate from Miami University in Oxford and the new chairman and CEO of Starbucks,
Starbucks scales back discounts as new CEO seeks turnaround
Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol took over the helm in August.
17h
on MSN
Starbucks is quietly becoming a lot less generous amid high prices
Amid the harsh feedback, Starbucks rolled out discounts for its rewards members this summer, such as 50% off of one drink ...
Nation's Restaurant News
22h
Starbucks is backing off its short-lived discounting strategy
CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...
24/7 Wall St
7h
Starbucks Offers Higher Prices With Poor Service
Starbucks says it will be eliminating some promotions and discounts. Will that make customers and investors happy?
3d
on MSN
Starbucks store workers want their new CEO to take action on these 4 issues
From mobile orders to becoming a hangout spot, Starbucks store employees are hoping Brian Niccol will take action on multiple ...
1d
Starbucks Shifts Strategy: Fewer Deals, More Focus on Quality Coffee and Holiday Favorites
Starbucks CEO scaling back on promotions, focusing on premium coffee & improving customer service. Stock down 0.24% premarket ...
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