Brian Niccol said the fast-growing Chinese competitor forces product innovation.

Starbucks CEO Brian Niccol wants to win spending-conscious customers over with great service and beverages, he said Tuesday.

Starbucks' star CEO is trying to turn coffeehouses into living rooms, reduce app overload and barista burnout, and restore ...

The Starbucks CEO recently passed the one-year mark of his tenure helming the coffee giant and the anniversary of his “Back ...

When Brian Niccol took over Starbucks in September 2024, investors practically cheered. The man who fixed Taco Bell and ...

American coffee chain Starbucks CEO Brian Niccol acknowledged the strengths of Chinese rival Luckin Coffee, commending the ...

Ahem, a year since Niccol pledged to improve the Starbucks environment and speed up ordering times, its stores – at least the ...

Improved service, better seating and heartfelt messages are at the heart of Brian Niccol’s turnaround plan, but baristas say ...

Brian Niccol's turnaround strategy is bringing back some customers, but investors were expecting faster results.

Brian Niccol marks one year as CEO with improved mobile ordering times and announces thousands of store redesigns planned ...

Supporters of the late Charlie Kirk are ordering his go-to Starbucks drink, asking baristas to write his name. What is ...

Starbucks clarifies that it will ‘respect’ a customer’s preference if they want to write Charli Kirk’s name on their orders.