Starbucks is scaling back discounts and promotions
Expect to see fewer promotions at Starbucks. The coffee chain is scaling back promotional offers through its mobile app to get customers to pay full price for its coffees and teas, the Wall Street Journal first reported Monday and confirmed by CNN.
Starbucks is cutting back on its discounts and promotional offers, reports say
( CNN )— Starbucks is reducing promotional offers that are usually available on its mobile app to encourage customers to pay full price for its beverages. The change is part of Starbucks' new CEO, Brian Niccol, strategy to reposition the company as a premium brand.
The aim is to reposition Starbucks as a premium brand after a turbulent few months, as well as taking some of the pressure ...
This is one of several major shifts currently underway at the coffee giant, which has seen two consecutive quarters of ...
Starbucks intends to scale back on discounts, promotional offers and coupons, according to a report by The Wall Street ...
Amid the harsh feedback, Starbucks rolled out discounts for its rewards members this summer, such as 50% off of one drink ...
Starbucks says it will be eliminating some promotions and discounts. Will that make customers and investors happy?
CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...
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