Starbucks CEO Brian Niccol wants to return the world’s biggest coffeehouse to its roots, but his plan is doing the opposite.

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Starbucks CEO Brian Niccol says India has become a core global priority, powered by its Tata partnership, rapid store ...

Brian Niccol, Starbucks' CEO, implemented a strategy involving store closures, operational simplification, and adjustments to ...

Niccol took over as CEO in September 2024 after leading Chipotle and Taco Bell. He is credited with restoring Chipotle’s ...

Alright, next, maybe the most controversial stock in the 500, it’s called Starbucks. This is an early-stage turnaround story ...

Starbucks had record setting sales days for the debut of its holiday menu and merchandise and Red Cup Days, CEO Brian Niccol ...

Starbucks stock suggests the coffee purveyor’s best years are well behind it. The latest in a line of CEOs has failed to turn ...

Brian Niccol explained the mistake he made during his first year as Starbucks' CEO. He said he didn't position the turnaround plan as part of the cultural conversation quickly enough. Niccol added ...