Click to Cancel is also requiring "sellers" to provide information to customers including when they are being switched from a free trial to a paid subscription, and requiring consent from customers before doing so. It also will "prohibit sellers from misrepresenting any material facts while using negative option marketing."

The Federal Trade Commission announced a final “click-to-cancel” rule that will require sellers to make it as easy for consumers to cancel their enrollment as it was to sign up.

The FTC’s rule mandates that publishers and other businesses simplify the process of canceling a subscription or membership.