Amazon founder Jeff Bezos could rival Tesla CEO Elon Musk with a new range of affordable electric vehicles with the Slate Truck. Slate, an American electric vehicle manufacturer backed by Jeff Bezos,

American EV startup Slate, backed heavily by Amazon founder Jeff Bezos, has just launched its first model – a build-it-up, all-electric vehicle that starts life as a pick-up truck but can be added to so that it ends up as anything from a family SUV to having a fastback 4x4 look.

Slate Auto, an electric vehicle startup backed by Amazon CEO Jeff Bezos, unveiled its inaugural truck the company says starts at a price of $20,000 for the most bare-bones version, a lower price than competitors including Elon Musk’s Tesla vehicles.