McLaren Formula 1 driver Lando Norris has been revealed as the star of the latest campaign for Ralph Lauren Fragrances’ Polo Red eau de toilette. The brand’s best-selling fragrance, known for its embodiment of speed and adrenaline with energizing notes of citrus and coffee, finds its match in Norris, one of F1’s top-ranked drivers.

Lando Norris, the popular 24-year-old McLaren Formula 1 driver, has ventured into the lifestyle industry with the launch of his new fragrance line, Polo Red, in collaboration with renowned American fashion brand Ralph Lauren.

It’s been an honor to partner with Ralph Lauren Fragrances on a campaign that reflects how I feel when I race. ‘POLO RED’ feels like the moment just before a race, when my helmet goes on, the adrenaline kicks in,

In a press release, Ralph Lauren Fragrances says “Norris’ relentless drive, unwavering focus and fearless ambition are the embodiment of the Polo spirit,” adding that the F1 star has become a “global sporting icon,” thanks to his “motivation on the track, as well as his artistry and charm off the track.”