The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is underway.

EXCLUSIVE: Sens. Marsha Blackburn, R-Tenn., and Maria Cantwell, D-Wash., plan to go to bat for college athletes to help secure their futures by investing their name, image and likeness (NIL) earnings.

Troy Aikman is done with NIL aft an experience with someone at UCLA. Here's what the Pro Football Hall of Famer said.

LSU Athletics and Nike have announced an extension to their five-decade long partnership through 2036, Director of Athletics  announced on Thursda

Speaking from the Oval Office on Friday while honoring the “Miracle on Ice” 1980 U.S. men’s hockey team, President Donald Trump called NIL a “disaster” in college sports. He also further signaled his willingness to get involved.

Moore has been so impressive that reports surfaced yesterday that he is signing an NIL deal with Red Bull, an energy drink manufacturer. No details have emerged about how much it is worth, but the true freshman wideout added yet another partnership to an already strong package of NIL contracts.

Recently, a quote surfaced from legendary UCLA alumnus Troy Aikman in which he expressed his frustration with how NIL has been handled. This frustration isn’t u

Troy Aikman is one of many who is disillusioned with the state of NIL in college football, and he is finished contributing to his alma mater after a

The U.S. House of Representatives is set to vote Monday, Dec. 1 on the SCORE Act to give the NCAA more authority to set rules on NIL and transfers.

Commodores QB says he'll donate all to G5 members Tulane, James Madison if either wins this year's College Football Playoff

Doing more with less can result in a CFP berth, but time and time again, the playoff process separates the haves from the have-nots by the end of the national championship game. Programs over the last five years displayed their NIL capabilities on the recruiting trail and with their player retention efforts,