PepsiCo, the maker of popular chip brands Lay’s, Doritos and Ruffles, is increasing snack sizes at a time when sales have lagged.

The company’s decision comes as customers are complaining online about paying the same price or more for snack bags featuring fewer chips.

PepsiCo, which owns snack brands Lay's and Doritos, is adding more chips to its bags of Ruffles and Tostitos, amid consumer resentment over 'shrinkflation.'

( NewsNation) — PepsiCo is filling its Tostitos and Ruffles “bonus” bags with 20% more chips for the same price as a regular bag in some locations, a spokesperson told CNN.

Chips lovers can expect larger servings of Doritos, Tostitos, Ruffles and Lay’s as PepsiCo reacts to consumers’ complaints of “shrinkflation.”

Big Chip has capitulated to the public will, with several brands agreeing to put more product in select bags. CNN reports that, amid complaints about companies charging higher prices for smaller sizes,

PepsiCo has made a major move to address consumer frustrations by adding 20% more chips to its Tostitos and Ruffles “bonus” bags, while maintaining the same price. This change follows growing complaints about “shrinkflation,

PepsiCo is unshrinking shrinkflation. The owner of Lay's, Doritos, Tostitos and Ruffles chips will put more chips in some bags to claw back customers tired of higher prices with skimpier bags. Shoppers have balked at downsized chips,