Elon Musk's X (formerly Twitter) has removed Unilever from an antitrust lawsuit accusing several companies and advertising groups of conspiring to boycott the platform, leading to a decline in ad revenue.

X said on Friday dropped Unilever from its antitrust lawsuit against the consumer goods giant and other companies for allegedly boycotting the social-media platform. Unilever said in a statement that it “reached an agreement with X,

Musk’s firm has vowed to continue legal proceedings against the other companies who collectively boycotted advertising on the social network.

X is dropping claims against Unilever in its lawsuit that accuses advertisers and brands of participating in an “illegal boycott” of the company. The claims against Unilever, which owns household names like Dove and Hellmann’s,

The social-media platform has committed to ensuring the ‘safety and performance’ of the consumer products giant’s brands on X.

X (formerly known as Twitter) has dropped Unilever from its wide-ranging ‘advertiser boycott’ lawsuit that saw Elon Musk’s company sue the Global Alliance for Responsible Media (GARM) and its members.

The World Federation of Advertisers and members like Unilever and CVS face accusations of withholding billions in ad revenue from X over concerns about harmful content.