PORTLAND, Ore. — Oregon’s WNBA team stepped back in time for its new name, re-introducing the Portland Fire. The WNBA expansion franchise, which begins play next next season along with the Toronto Tempo, announced its name and branding on Tuesday — reviving the moniker of the city’s previous WNBA team that played from 2000 to 2002.

Don’t name your new WNBA team Portland Fire if you aren’t prepared to have your welcome party during a heat wave. It might not be a universal lesson, but it was an important one learned, possibly too late,

Portland’s WNBA expansion franchise, which begins play next season, announced its name and branding Tuesday — reviving the moniker of the city’s previous WNBA team.