Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...

Are you ready for the significant changes to Google Analytics and Google Ads that are coming on June 15? Your business may ...

Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google’s latest AI ad updates revealed major shifts and raises big questions about visibility, trust, and the future role of ...

Google is rolling out major changes to Google Ads and Analytics, centralizing data governance under Consent Mode and altering budget pacing for scheduled campaigns. From June 15, ad_storage will ...

Ads Advisor can generate recommendations and, with your approval, apply changes directly in Google Ads. Analytics Advisor adds a conversational experience in GA Standard and GA360 that surfaces ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

"Ask Advisor," which creates a unified experience for agentic capabilities, will roll out later this year to lead a team of expert agents across Google products, serving as an "always-on collaborator ...

Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously — to take actions and make decisions with minimal human intervention ...

Last week, Google emailed its Google Ads and Google Analytics users with a heads-up about new privacy laws coming to some states in the United States. This involves topics around restricted data ...