At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big ...

Coca-Cola hoped their this year's AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year's blowback, showing that even ...

Coca-Cola hoped their this year's AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year's blowback, showing that even ...

Cola’s global media, data and marketing technology business, while the agency group is not expected to participate in the ...

The Coca-Cola Company’s KO digital strategy is increasingly tied to measurable commercial outcomes rather than technology for ...

There’s nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow. Coca-Cola became the latest major brand on the ...

Coca-Cola has been making Christmas ads for a very, very long time. But it’s latest one was created using AI-generation tools and its a terrible, ugly mess. It’s mid-November, which means it’s ...

Holidays are coming! Indeed, it was the case, but Coca-Cola failed to impress many when it dropped an upgraded version of its 'Holidays Are Coming' campaign for its 2025 Christmas advertisement. The ...

Uber Advertising announced an interactive advertising format that combines branded map displays with destination-specific creative that runs during the consumer’s entire ride. Following the map to ...

Publicis Groupe is pulling out of the global media, data science and technology pitch for The Coca-Cola Company, Campaign understands. News of the move comes as Coca-Cola's arch-rival PepsiCo appoints ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...