On TikTok, everything is in pursuit of an aesthetic, including the books you read. BookTok is a competitive space that gets a ton of views — the hashtag currently has 132.8 billion views and counting.

If Franz Kafka were to reconceive “The Metamorphosis” for our era, he might decide to ditch the novella in favor of a series of surreal TikToks — Gregor Samsa as eyes and mouth green-screened onto a ...

In the spring, predictions, inspirations, and moodboards for a tomato girl summer began to create buzz on TikTok, thanks to the unique name and picturesque look. Though anyone anywhere can participate ...

Take a sip of a fresh-squeezed mimosa as we learn about the coastal grandmother aesthetic. The phrase, which has come to prominence on TikTok and Instagram, refers to the crisp, monied, perennially ...

In 2026, TikTok and Instagram are looking back to 2016, and remembering the good times—here’s why social media users are so ...