43% of consumers in North America said low-quality or "uncanny" AI ads would hurt their opinion of a brand.

Andrew Tindall compares human and AI testing across ten major ads and finds the machines are surprisingly good at spotting ...

Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus ...

"There's no such thing as bad publicity" is an oft-repeated business axiom, and a recent Business Insider article suggested Coca-Cola might be leaning into it. In 2024, Coca-Cola debuted its ...

Our findings demonstrate that AI has reached a point where it can produce advertising capable of standing alongside work from one of the world’s most iconic brands.” — Dr. Duane Varan, CEO/Founder ...

Artificial intelligence is making its way into every industry you can imagine, and Americans have mixed opinions on it overall. Data from Pew Research Center shows that 50% of Americans are more ...

For the second consecutive year, Coca-Cola experienced a backlash to its holiday ads made with generative AI. The company claims to have made some changes following last year’s criticism. For one, ...

When it comes to the holidays, traditions are everything. That's why people are expressing their disappointment in Coca-Cola's new holiday ad that has strayed from its usual content. The beverage ...

Days before the Super Bowl, Anthropic dropped a handful of Super Bowl ads taking aim at OpenAI’s impending advertising model for ChatGPT. The ads anthropomorphize OpenAI’s platform, imagining how the ...