Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is ...

AI mediates discovery—deciding which creators and brands get surfaced and trusted. Marketers must move from winning search ...

CMOs are finding that they need to completely overhaul their marketing engines, leaving behind campaign-centric approaches ...

AI ethics must also be central to leadership discussions. AI-driven personalization, automated messaging, and predictive modeling introduce risks around bias, misinformation, and data privacy.

Executives are pushing hard for AI adoption, but most marketing teams lack the needed strategy, training and data. The post ...

Microsoft’s AI chief makes a sweeping claim. Layoffs suggest change is real — but adoption tells a more complicated story.

For up-and-coming brand marketers, tools like Midjourney and Copilot are becoming core to testing creative ideas and turning ...

Creating an AI marketing inbound campaign in 50 minutes, including competitor analysis and positioning outputs.

Using AI, Devotion scales creator identification, outreach and relationship management for a new era of influencer marketing.

How companies are using agents and other AI tools to stretch their work.

AI is collapsing informational SEO. Learn why discoverability is now an economic problem — and how to build fame beyond traffic.

Lou Cohen emphasizes AI's potential in marketing, urging marketers to leverage it for improved audience segmentation and ad ...