UK retailer Asda will open its first of 10 standalone concept stores for clothing and homeware brand George in Peterborough on 12 March 2026.
Asda has announced the first UK location for 10 new standalone George concept stores. The supermarket chain has confirmed ...
Supermarket chain Asda has accelerated the rollout of its 'George' concept stores, starting with Peterborough.
The contract follows the successful opening of Asda's first two George standalone stores in Leeds and Hull in 2025.
The concept, which stocks an expanded range of Asda's George clothing and home lines, launched in Leeds and Hull last year as a replacement to the Asda Living brand ...
The Peterborough launch will see the existing Asda Living outlet transformed into the George concept, marking the first relaunch of 2026. It will feature a new layout designed to “enhance the shopping ...
ASDA has senty shoppers into a frenzy with a “stunning” new two-piece that ticks the trend box for print and colour. Polka ...
Asda has announced that Peterborough will be the next location to unveil its new stand-alone George concept store, as the ...
Supermarket chain Asda plans to open ten standalone George concept stores this year, following the success of its first opening last year.
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