Google Analytics now assigns an "ai-assistant" medium when a referrer matches a recognized AI assistant. Recognized AI assistant traffic appears under a new "AI Assistant" default channel group ...

I was digging through a Google Analytics 4 account recently, broke the traffic down by source and medium, and saw something that made me stop scrolling. The same source, chatgpt.com, was sitting in ...

Google announced that GA4, Google Analytics, has a new AI Assistant traffic measurement. This allows you to track AI chatbot traffic, like from ChatGPT, Gemini, and Claude. This is through a new AI ...

GA4 has been classifying AI assistant traffic since May. Now marketers need to figure out what those visits actually mean. When web analytics first emerged, marketers spent considerable energy sorting ...

Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update should help you measure visits from AI assistants without using custom ...