Snap unveils 'Specs' augmented reality glasses with $2,195 price — and goal of replacing smartphones

Snap Inc. unveiled the company’s new “Specs” augmented-reality glasses on Tuesday with an eye-watering $2,195 price tag – and CEO Evan Spiegel is touting the devices as a potential replacement for ...
Globetrender

Snap's augmented reality SPECS 'make computing more human'

Snap says its new SPECS glasses can bring AI assistance, entertainment and work tools directly into a user's field of view ...
Campaign Asia

adidas | Originals Augmented Reality Campaign | Southeast Asia

People in Indonesia, Malaysia, Philippines, Singapore and Thailand will be able to take part in this digital campaign over the next five weeks. Upon going into the stores, adidas will provide ...
B2B Marketing Magazine

Aviva opts for augmented reality in latest campaign

Aviva is bringing characters to life in its augmented reality campaign. It is designed to raise awareness of the insurance provider’s product offering in the technology market. The campaign, supported ...
Webindia 123

4Point2 Technologies Pvt. Ltd. develops Augmented Reality Campaign for Congress Party

D.K Shiva Kumar's Campaign for Congress with Augmented Reality Developed by 4Point2 Technologies Pvt. Ltd. BENGALURU, India, May 8, 2023 /PRNewswire/ -- 4point2 Technologies Pvt. Ltd, a leading tech ...
B2B Marketing Magazine

Sage launches its first augmented reality campaign

Software firm Sage UK has launched its first augmented reality (AR) marketing campaign. Targeting small and medium businesses, the campaign used Aurasma’s image recognition technology, and comprises ...