The House of Creed is celebrating its best-selling Aventus fragrance’s decennial with a limited-edition bottle. Creed Aventus, which accounted for 38 percent of the brand’s sales in the last fiscal ...

Two separate roads: Perfume maker Creed doesn’t use advertising for its successful Aventus fragrance (top inset), while Mary J. Blige’s new perfume My Life (inset below) is a smash on home shopping ...

I'm lucky enough to have an infinite supply of perfumes thanks to my job as a beauty editor. I've got a cabinet full of classic beauty hall perfumes and niche fragrances, but there's one brand that I ...