Avid has partnered with Google Cloud to bring Gemini-powered agentic AI into Media Composer and Content Core — but how deep will the initial integration go? Avid has announced a multi-year strategic ...

Avid and Google Cloud have announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry’s leading creative tools from Avid. By ...

Avid has announced the latest iteration of its Media Composer software now allows users to export sequences directly into Pro Tools. It is the first step in delivering collaborative workflows between ...

proDAD, the highly acclaimed developer of digital video effects and image enhancement technologies today announced that its renowned Mercalli V2 Pro video stabilizer & rolling-shutter correction ...