Project B Appoints Former NBA Player and Executive Landry Fields as Head of Men's Basketball

Project B, the high-stakes global basketball competition built for the next generation of athletes and fans, today announced the appointment of Landry Fields as Head of Men's Basketball. Building on ...
The New York Times

LeBron James’ partner advising Project B league as it seeks to lure NBA players

LeBron James' basketball future remains uncertain as he nears retirement. Would he extend his playing career in a new league? Julio Aguilar / Getty Images The emerging global basketball league ...
The New York Times

Azzi Fudd chooses to play for Project B over Unrivaled in offseason

Azzi Fudd was the No. 1 pick in the 2026 WNBA Draft. Thearon W. Henderson / Getty Images Azzi Fudd, a rookie with the Dallas Wings and former national champion at UConn, has become the latest and most ...