George Clooney and Casamigos, Kylie Jenner and Kylie Cosmetics, Jay-Z and Tidal. It's easy to see why celebrities and influencers find brand building alluring. In the most successful cases, it ends ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. George Clooney and Casamigos, Kylie Jenner and Kylie Cosmetics, Jay-Z and Tidal. It's easy to see why ...

Creators are making big bets on launching their own companies, taking equity over royalties or marketing fees. A sale of one of these brands can lead to a massive payday — but it can also be risky.