Most anglers don’t know what to think when they walk into a musky shop and are greeted with rows upon rows of strange-looking lures ranging in size, shape, and color. From massive rubber swimmers with ...

Amy McQuin of C to C Bait Co. drops newly molded Slop Frog fishing lures into water to cool in a production area located in the basement of the Beaver Dam home she shares with her husband, Steve. The ...

Winter moves along like molasses for muskie anglers, who have been chomping at the bit for the spring opener. Luckily, the wait is over. The first few weeks of the season, post-spawn muskie can be ...

Anglers who'd rather fool fish with lures than feed them with live bait might tie on a dependable, easy to use crank bait. These lures tempt black bass, walleye and crappie with their wiggling dance ...