Play-Doh has turned a childhood classic into display-worthy flower arrangements, and shoppers can't get enough.

We can't blame ourselves for trying Play-Doh once, twice, or numerous times as kids. It's part of growing up. Plus, it's not a child's (or an adult woman's) fault that they market their beautiful ...

NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Bethany Heitman Commerce Editor That familiar Play-Doh ...

It’s a Tuesday night, and outside my apartment, my neighbors are still gathering to set off the last Fourth of July fireworks, sip a cold drink, and enjoy some final celebratory barbecues. Inside, my ...

So pretty!

Research shows one in seven adults globally engage in arts and crafts to unwind, inspiring the Blooms collection.

Play-Doh is targeting a new demographic with its latest product launch: Adults. Now available for purchase at major retailers, Blooms by Play-Doh is the first-ever Play-Doh line marketed specifically ...

Move over LEGO, there’s adult Play-Doh now For generations, Play-Doh has been squished into hamburgers, dinosaurs, spaghetti ...

Hasbro is unveiling its most grown-up brand to date. The 102-year-old toy company this week introduced Blooms by Play-Doh, the latest chapter in its strategy to increase the age of its average ...