When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

As social media pushes brands to be louder and zanier than ever, ADWEEK’s 2025 Creative 100 Brand Innovators are pushing boundaries—in brand safe ways. These honorees are building brands with ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

As TikTok climbs to become the fifth most popular social media platform globally, with over a billion active users, it’s increasingly seen as a crucial venue for targeted marketing. Despite ongoing ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...

Scope: The sneaker brand is conducting a global creative agency review. It has worked with Stagwell’s Anomaly since 2022. Hoka’s global media spend totaled $40 million in 2024, according to estimates ...

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand creative at scale. Automated video generation, dynamic branding, and ...

Advancements in artificial intelligence, most notably in generative image technology and large language models, have sparked both excitement and a wave of apprehension across numerous industries.