A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...
A new survey found that celebrity endorsements of gambling brands don’t make much of a difference in the minds of consumers. An equal 12% of surveyed Americans were likely to express either positive ...
In the United States, where there is a similar penchant for star-gazing, an estimated one-in-six advertisements uses a celebrity. Advertising industry veteran, Royce Yuen, who has done a doctoral ...
This post was updated Oct. 5 at 8:50 p.m. Sydney Sweeney has great ads. Or does she? American Eagle’s fall 2025 campaign, headlined by the actress, used the tagline “Sydney Sweeney Has Great Jeans” to ...
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