At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment ...

Add Yahoo as a preferred source to see more of our stories on Google. Vintage Coca-Cola bottles in a branded wooden crate - Coffeekai/Getty Images Whether you remember sipping Coca-Cola out of a glass ...

Add Yahoo as a preferred source to see more of our stories on Google. NASHVILLE, Tenn. (WKRN) — Johnny Cash's estate has filed a lawsuit against the Coca-Cola Company, accusing the soda giant of ...

Cola’s global media, data and marketing technology business, while the agency group is not expected to participate in the ...

Coca-Cola is rolling out its summer campaign in North America with ads themed around unplugging from digital noise, per details shared with Marketing Dive. The effort kicks off with “Road Trip,” a ...

Fifty-three years ago today, Dottie West released a full-length version of a jingle and it became one of the biggest hits of ...

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Uber Advertising announced an interactive advertising format that combines branded map displays with destination-specific creative that runs during the consumer’s entire ride. Following the map to ...

The Coca-Cola Company’s KO digital strategy is increasingly tied to measurable commercial outcomes rather than technology for ...

Whether you remember sipping Coca-Cola out of a glass bottle or you lived through the spectacular failure of New Coke in the '80s, the soda holds a nostalgic place in many of our hearts. While the ...