Coke Studio Nu.WAV is set to launch in September. The trailer, released a week ago, has 13 million views and looks more like a Stranger Things promo than a musical show.

Released in February 2022, Pasoori, the Punjabi-language track has now been watched in more than 60 countries.

Pasoori by Ali Sethi and Shae Gill becomes 1st Coke Studio song to cross 1 billion views on YouTube, a historic milestone for ...

Pakistani singer Atif Aslam praised Coke Studio Pakistan’s raw, original compositions while saying its Indian counterpart Coke Studio Bharat, leans more heavily toward commercial music.

The pair join a slate that already includes Peggy Gou, NewJeans and Karol G, with exclusive music from each forthcoming. By Katie Bain The already mega-watt Coke Studio 2024 lineup is adding even more ...

Coca-Cola is expanding its global music platform Coke Studio with a generative artificial intelligence (AI) offering, per details shared with Marketing Dive. The immersive effort will give music ...

What does Coke Studio Pakistan have that Coke Studio Bharat doesn’t? For Pakistani singer Atif Aslam, the answer is simple, ...

Pakistan, Sept. 7 -- Coke Studio's hit song "Pasoori" has become the first Pakistan-made music video to cross one billion ...

Globally, the Coke Studio Nu.WAV song titled 'Dil' seems to be a hit. In 2 days, it has 5.9 million views on YouTube, and ...

Coca-Cola is back for the second season of its COKE STUDIO platform with Jon Batiste headlining. By Quincy Green Today (May 31), Coca-Cola released the first original song to kick off the second ...

After suffering a drop in sales during the pandemic, Coca-Cola refocused with a new global position in 2021, its first in half a decade. This has spurred an interest in strengthening the reach of some ...