Coca-Cola is featuring multiple restaurant chains in an advertising campaign for the first time. The restaurant industry has been struggling with declining traffic and sluggish sales growth. Drinks ...

43% of consumers in North America said low-quality or "uncanny" AI ads would hurt their opinion of a brand.

"There's no such thing as bad publicity" is an oft-repeated business axiom, and a recent Business Insider article suggested Coca-Cola might be leaning into it. In 2024, Coca-Cola debuted its ...

Whether you remember sipping Coca-Cola out of a glass bottle or you lived through the spectacular failure of New Coke in the '80s, the soda holds a nostalgic place in many of our hearts. While the ...

Pepsi is making a statement with its upcoming Super Bowl ad by choosing human creativity over artificial intelligence, reported Adweek. The soda company's half-minute spot, titled "The Choice," will ...

A Coca-Cola commercial doesn't sound like the obvious starting point for a pop song, but that's exactly how "I'd Like to Teach the World to Sing (In Perfect Harmony)" began in 1971. The jingle proved ...

Coca-Cola says it's celebrating diversity in its upcoming Super Bowl ad, carrying on the tradition of its iconic "Hilltop" commercial from 1971 that was featured in the TV show "Mad Men." Coca-Cola's ...

THE AD: Pepsi Zero Sugar’s Super Bowl ad, “The Choice,” gives Coca-Cola’s iconic polar bear the Pepsi Challenge, letting a CGI bear have a blind taste test between Pepsi and Coke’s zero-sugar options.

Coca-Cola has launched a yearlong, nationwide campaign as part of its partnership with America250, the nonprofit organizing the United States Semiquincentennial, per details shared with Marketing Dive ...

If, on crawling out of the Sahara, burned to biltong by the relentless sun and speechless from thirst, I were offered a cold ...