A few weeks ago I went shopping for some new shirts. Surprisingly, a marketing lesson lurked in this shopping spree. I didn't have a big plan and was browsing options in a few local stores. That day I ...

Adding color is one of the easiest ways to modernize your interior design or marketing. For example, you can incorporate the colors of the year. This will pique your customers’ interest, both in ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, ...

If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a ...

If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a ...