In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign ...

Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world. In contextual targeting, a ...

It’s no secret that the vast majority of ads are no longer resonating with consumers the way they once did. We’ve been beating this drum for ages; in the endless battle for eyeballs, online adverts ...

Seedtag the leader in contextual advertising in EMEA and LATAM, has today (June 14th, 2022) announced the signing of a definitive agreement to acquire 100% of the shares of KMTX (previously Keymantics ...

You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...

This shift is explained in part by the rise in contextual advertising as a way of harnessing consumer attention, and the growing necessity to look for new ways of engaging with audiences as the ...

In the race to bring artificial intelligence into the enterprise, a small but well-funded startup is making a bold claim: The problem holding back AI adoption in complex industries has never been the ...