Are you planning your PPC channel budgets by comparing Google Ads, Meta Ads, GA4, and your CRM/CMS data? Since those data don’t align, what do you report on? And how do you make sure you’re optimizing ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in this case has every action labeled as a “conversion.” The conversions are form ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.