Stop falling for misleading headlines. Understand the difference between correlation and causation, and learn how researchers prove real scientific facts.

A comment posted by a reader on a recent post reprimanded me for suggesting that marijuana caused relationships to go bad. In this instance the reader was mistaken, as I had specifically used the word ...

Correlation can look convincing in dashboards. Without causal analysis, organizations risk optimizing for the wrong signals.

There are a lot of SEO studies out there, but not all of them are made equal. Here's how to decide if X is really affected by Y, or merely a coincidence. Every so often the SEO community will erupt ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. If trying to assess the risks and benefits of various foods, behavior ...