The Grocery Manufacturers Association has asked the FDA to more clearly define the term “natural” in comments submitted Tuesday to the agency that is soliciting feedback on use of the term. “Our ...

One in three consumers do not make a quality distinction between the terms “natural” and “organic” and/or government regulation for food products with such labels, according to results of a survey ...

What does "natural" mean? Debating the definition of the word is like debating whether people see colors the same way. Is your "natural" wine like my "natural" quinoa? We’re all on the same page about ...