The LSU basketball player is the latest female athlete to be tapped by the brand after Billie Jean King, Kendall Coyne ...

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the last few years, e.l.f. Cosmetics have been stepping up their ...

Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, announces a new year-long ...

The new e.l.f. Cosmetics base make-up duo has got beauty fans talking - and there’s two great deals to be had right now.

Trainor celebrates 10th anniversary of “Title” with e.l.f., taking “in-flight entertainment” to a new altitude NEW YORK--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is ...

The new e.l.f. Soft Glam Satin Concealer and Brightening Corrector work together to brighten, even skin tone and minimise ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Cosmetics, a brand from e.l.f. Beauty (ELF), launched today a clever campaign that gives a whole new meaning to AI: Animal Intelligence. The words of wisdom ...

Get this limited-edition complexion bundle to achieve effortless cloud skin this winter. $36 at e.l.f. Cosmetics ☁️ For $36, you can get this exclusive new Cloud Skin Bundle with the viral Halo Glow ...

As your holiday calendar fills up, the quickest upgrade is a lip that’s smooth, hydrated and stays put. Cold air and indoor heat can tank color payoff fast — so prep before you paint with formulas ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...