Planning a promotion event is a lot like planning a dinner party: it's smart to expect people to eat and drink twice as much as you think and to expect the unexpected. Sound like fun? It can be, ...

Kevin is uniquely positioned to understand the relationship and the work involved from both sides; he’s an experienced celebrity endorser and is the co-founder (with his wife, Delana) of KHI ...

A nonprofit event requires a thorough promotional plan to help attract both attendees and volunteers. You'll need creativity and an eye for frugal marketing tactics to succeed. As most nonprofit ...

The goal of promotions of any kind is to create brand awareness and reach out to as many potential customers as possible. Promotion and marketing involves a lot of activities and strategies. You could ...

Is your event standing out or blending into the background? Think about the last event you attended, what caught your eye ...

Promotional products can amplify your event’s presence when delivered on time, within budget, and to the right quality standards. From early scheduling and careful supplier selection to structured ...

Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain. The report was based on data from a ...

The best career-oriented events send people home with branded gifts. Promotional products help attendees remember which companies they discovered and the brand representatives they chatted with. Human ...

Historically, annual trade shows and conferences have allowed people to come together to facilitate business, learning and fellowship. With many in-person events of any size being pushed into 2022 and ...

Promotional events can be great for business. Not only do they put your brand in the hands of potential customers, but they allow you to meet real people, network and develop relationships with both ...

You can reach thousands of influential marketers face-to-face via PROMO’s targeted event, PROMO Live, and other conferences from Penton Media. Here are some current opportunities that connect you with ...