A jingle is a song or melody of short duration (5 to 60 seconds) and easy to remember, which seeks to promote a product or service, usually by alluding to its attributes or some emotional link with ...

Jingles are a form of rhyme, and they've been around for centuries. They were first used in advertising in 1928, when a radio advertisement asking "Have Your Tried Wheaties?" hit the air, according to ...

If someone asked you to name the sound of Christmas, what would you say? Most people answer one of two things: either the sound of Santa’s 'Ho, Ho, Ho-ing' or the unmistakable jingling of Christmas ...

SAVAGE – When jingle-writer Todd Millenacker’s parents asked him what he wanted to do when he grew up, he would tell them he wanted to rent an office and think of stuff. “They’d say, ‘You’re not just ...

In 1974 a young man named Jon Wolfert and his wife Mary Lyn started their own jingle company in the second bedroom of their Dallas apartment. The Wolferts were in their 20s, but Jon had several years ...

Dave Bethell of TM Studios, shown at his work area in Los Angeles. If a program director from the 1970s or ’80s were dropped into a radio station in 2019, he or she would not recognize the sound of ...