News out of Netflix this past week is an instructive reflection on brand value proposition. Earlier this year, there was an uproar among Netflix subscribers when the company announced it would no ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

As one who has been developing and coaching various industry leaders for years, I find it perplexing that most of these leaders, as capable as they are, have a hard time expressing their value ...

Wide-moat McDonald's posted strong second-quarter results, with revenue of $5.7 billion and adjusted earnings per share of $2.55 healthily outpacing our forecasts of $5.4 billion and $2.16, ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...