Safari may represent a relatively low share of browser traffic, but Apple browser’s Intelligent Tracking Prevention (ITP) could have an outsized effect if it redefines which technology companies can ...

For the past several years, advertisers have been on a mission to reduce their reliance on third-party cookies amid stricter privacy regulations and decreasing support from major tech companies.

The long-anticipated cookie deprecation on Google Chrome is set to alter how e-commerce businesses fundamentally target and engage with customers. While some see this change as challenging, I believe ...

Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to ...

Global pandemic. Political disintegration. Accelerating climate change. Murder hornets. The past year has offered plenty of reasons to worry. But if you really want to see someone get upset, ask a ...