Ford says its customers, and not nameplates are the driving force behind the automaker’s first new global marketing campaign in over 15 years. And it’s one that it hopes will help the company survive ...

Ford is facing a wave of online criticism from truck shoppers who say the company’s marketing promised a feature their vehicles do not actually have. The dispute centers on a glossy ad that highlights ...

Ford (NYSE:F) launched its first new global ad campaign in 15 years to address shifting consumer preferences and to distinguish the 122-year old car company from the “sameness” within the rest of the ...