It’s infamous how much children play and enjoy video games. Parents everywhere despair of dragging their kids away from games in order to get them to do something or even just interact with them. This ...

Gamification is a way to reward people for exhibiting a desired behavior. It is not merely creating a game for people to play, nor making training a game. As Pokemon Go turns a year old, here are some ...

In this article, Timeless Tech explores why effective gamification depends less on adding promotional features and more on ...

Gamification is the latest buzzword on the street. It ranked a keynote panel session at Enterprise 2.0 in November and it was one of two main topics discussed at the recent Institute for Social, ...

I recently spoke to Adam Penenberg, who is the author of the new book, Play at Work: How Games Inspire Breakthrough Thinking (Portfolio, 2013). Penenberg is a journalism professor at New York ...

Gamification was not long ago the darling of business talk. Successful initiatives like Volkswagen’s campaign The Fun Theory proved that incorporating elements of games can help achieve tangible goals ...

Yggdrasil senior promotions and product marketing manager, Anna Pace, discusses the studio’s BOOST tools and the future of ...

Gamification is a polarizing and divisive topic with many proponents and vocal skeptics and cynics. But it is not bullshit. Gamification is real and its benefits are ...

There are significant growth opportunities in gamification across sectors like corporate training, marketing, and IT. Key drivers include digital transformation, demand for personalized experiences, ...

Opinions expressed by Entrepreneur contributors are their own. Lots of people get confused by the term “gamification.” The “game” part of the dictionary-recognized word can be considered somewhat of a ...

This year alone, gamification platforms have raised over $30 million in funding and hundreds of startups with game mechanics at their very core launch almost every week Gamification is a polarizing ...