Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

There are significant growth opportunities in gamification across sectors like corporate training, marketing, and IT. Key drivers include digital transformation, demand for personalized experiences, ...

Robinhood was criticized this week for its use of gamification strategies to attract young investors in a complaint filed by the Massachusetts Securities Division that alleged the fintech manipulated ...

Yggdrasil senior promotions and product marketing manager, Anna Pace, discusses the studio’s BOOST tools and the future of ...

Gamification isn’t just about fun. It’s not about turning the office into a playground or giving adults shiny gold stars. It’s more practical than that. At its core, gamification is about structure, ...

As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

Many of those who have never tried integrating gamification into their business assume that it is a complicated, costly and drawn-out process. In reality, developing and launching a mini game—like ...

Robinhood is under fire — yet again — as accusations that the free app is manipulating its users’ trading activity continue to stack up amid the GameStop stock surge and media mayhem of the past week.

Robinhood LLC, a no-commission online trading platform, has agreed to pay a $7.5 million fine and to make “sweeping changes” to gamification strategies to settle charges it breached Massachusetts ...

A few things have come back the past few years and were accelerated during the pandemic. One of my favorite things is the resurgence in board games. Who doesn’t have fond memories of sitting around ...

More than 80% of millennials and nearly two-thirds of baby boomers have reported an interest in getting rewards not just for purchases but also for engagement with brands. Companies can use ...