GoPro becomes the next company announcing AI pivot
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Advancements in smartphone technology have made GoPro cameras irrelevant to “anyone beyond hardcore sports enthusiasts or professional creators,” one analyst says.
GoPro built its name on cameras strapped to helmets, surfboards, and mountain bikes. This week, the company said it’s chasing a very different kind of customer. Think the military, aerospace companies,
Truly cinematic footage from something that fits in your pocket? GoPro has itself a winner.
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GoPro says its future is “defense, government, robotics and aerospace” after $285 million merger
It still promises to "fully support its existing consumer products and its subscription and cloud platform."
GoPro will merge with Starman Optical in a $285 million deal that will expand the company into AI infrastructure, defense, government and aerospace.
GoPro (GPRO) shares jumped about 85% shortly after Tuesday's market open, extending a dramatic rally that had already lifted the stock roughly 100% over the previous two sessions before the company announced its merger with Starman Optical.