ORLANDO, Fla. – Launch monitors revolutionized our understanding of the golf swing by measuring things that were once unmeasurable, replacing guesswork with objective analysis. That’s why those ...

The Shot Scope LM1 is a launch monitor from the GPS and Shot Tracking giant that promises to track golfer's yardages. Here's ...

Shane Lowry of The Bay Golf Club plays a shot into the massive simulator screen during a TGL match earlier this season against the New York Golf Club at the SoFi Center in Palm Beach Gardens, Florida.

There’s a moment in Andrew Macaulay’s career that he describes as changing everything. It happened during a walk in Seattle with Erik Anderson, then chairman of Topgolf, on one of those rare Pacific ...

SCOTTSDALE, AZ (AZFamily) — There’s tech everywhere in golf, and the multi-billion-dollar industry is constantly improving. At CES 2026, formerly known as the Consumer Electronics Show, an AI-powered ...

Whisper it quietly, but by the end of 2028 it is predicted there will be more rounds of virtual golf played in the UK than ...

STRAFFAN, IRELAND - MAY 20: Rory McIlroy of Northern Ireland’s mother Rose and Fiancee Erica Stoll follow his group during the second round of the Dubai Duty Free Irish Open Hosted by the Rory ...