If you play golf, you have golf grips. And those grips have a logo on them. You probably think that logo is there for the same reason most logos are on stuff — branding — which isn’t entirely wrong.

Developing a fundamentally sound golf grip is one of the most important parts of your setup... probably 2nd after standing ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...

In the past, I never fully appreciated how much the perfect golf grip could improve ball striking, but my eyes were well and truly opened after I spent some time with Golf Monthly Top 50 Coach Alex ...

The golf grip is getting geeky. PGA Tour golfer Bryson DeChambeau worked with Microsoft and Seattle-area startup Sensoria over the past eight weeks to create a prototype “smart grip” that analyzes how ...

The name’s Pride, Golf Pride. They’ve got a license to grip. It’s an odd job, granted, but You Only Grip Twice. Especially if you’re The Man With the Golden Grip. Are those enough James Bond-related ...

The claw. The two thumbs. The alternative reverse overlap. Every golfer at this week’s Masters Tournament has a preferred way to putt and a reason for doing it. By Doug Mills and Bill Pennington ...

On a scale of 1-10, how tight is your grip pressure in the golf swing? The tricky part about measuring it is that it’s highly subjective. One golfer’s “loose” grip might feel like another player’s ...

I'm Luke Kerr-Dineen, Senior Editor for Game Improvement at Golf Digest and resident golf swing nerd. Golf IQ is my weekly newsletter where I’ll share insight from some of the smartest people in the ...