Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

Google Ads rolled out a diagnostics tool to help advertisers spot issues with shopping cart data tied to conversions. The tool appeared in accounts, following an initial mention on a Google help page ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

By linking ads more closely with website behaviour, Webflow and Google Ads aim to clarify campaign results after the click.

Webflow has introduced a new integration with Google Ads, allowing marketing teams to create, manage, and track ad campaigns ...