To rank well in local search results, Google requires a strong association between your business and your local area. Start ...

Google Local Services Ads added a new setting named direct business search. This setting gives advertisers the option to show their ads when someone searches for your brand or business directly. Yes, ...

Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

An Anaheim, Calif. florist reports that recent changes to the rating and review info in her Google Local listings and ads have had a negative impact on traffic and CTRs. Over the past week, she ...